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Stan Moger and the ad hoc networks

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Posted 09 June 2004 - 03:18 PM


Stan Moger and the ad hoc networks
Associated Press Writer

NEW-YORK AP- The man who arranged the Mobil
Showcase Network of 61 stations for "The Life and Adventures
of Nicholas Nickleby" endured a rainstorm at Disneyland
while they shot "Believe You Can . . . And You Can!"
for another client, the Del Monte Corp.

"I feel like Moses leading advertisers up the mountain,"
says Stanley H. Moger,president of SFM Entertainment, a
leader in creating ad hoc TV networks for corporate sponsors
and programs.

Actually, Moger says, they're headingback up the mountain-- advertisers have been to the summit before.

"It's like turning the clock back 40 years," he says.

"There's no magic to it. Xerox and others did it way back
then. I didn't invent the wheel. I reinvented it."

Moger has been working with the Mobil Corp. in lining up
stations for the Showcase Network since the mid-1970s, and
has organized his own SFM Holiday Network of classic,
family audience motion pictures, since 1978.

The SFM Holiday Network begins its 1983 season the
weekend of March 25-27 with "The Four Horseman of the
Apocalypse." scheduled for broadcast by more than 150 stations.
"Believe You Can . . And You Can!" will be aired by
about 100 stations Thursday evening, April 21 at 8 EST.

The hour-long special stars Heather O'Rourke, who was
kidnapped by ghosts in Steven Spielberg's "Poltergeist "
and comic Morey Amsterdam, along with a host of Walt
Disney's best-known cartoon characters, many of them
from Disneyland's Fantasy-land.

"If you believe advertising drives the economy," says
Moger, suggesting a philosophy behind what he does, "then
you know that somebody ought to be talking to the advertisers.
The networks don't care-- all they want to do is win the night,
so three guys can hold their jobs."

"Del Monte," he continues, "comes to us and says: 'We've
got a promotion in mid-April and no network will give us a
date for our show."

"We will guarantee the date they want, and arrange for all
stations to broadcast their show at the same time," Moger

In this case, Moger's involvement went beyond pulling
together the network. SFM Entertainment is a co-producer
of the show with Jack Sobel's Free to Live Productions Lt .
Glendinning Associates and Walt Disney Productions.

Both Moger and Jordan Ringel, an SFM associate, were at
Disneyland while the show was taped.

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